![](https://images.squarespace-cdn.com/content/v1/664b540ba358bb37c9702ea1/aade0bf2-2aa1-4acb-9c4a-1653045bb706/pelotonfashlogo.gif)
In May 2023, Peloton underwent a brand refresh, targeting a younger demographic and aiming to evolve beyond its identity as solely a bike company. Embracing a holistic approach, Peloton sought to become more than just a fitness equipment provider, envisioning itself as a lifestyle and wellness brand.
Roles: Creative / Art director / Designer
Client: Peloton
![f94c4f6f-2e4b-4ac7-aa75-3e9462f9d82e.gif](https://images.squarespace-cdn.com/content/v1/664b540ba358bb37c9702ea1/674a01bc-2aa3-4c83-9fc2-c9790a26dbc2/f94c4f6f-2e4b-4ac7-aa75-3e9462f9d82e.gif)
![fd5abcb1-e5da-409f-8115-277d52fee9d6.jpeg](https://images.squarespace-cdn.com/content/v1/664b540ba358bb37c9702ea1/86121be8-011b-4ca5-8413-12dedab4fc80/fd5abcb1-e5da-409f-8115-277d52fee9d6.jpeg)
![2f0df25c-8416-4404-a1c0-898eb418cf83.png](https://images.squarespace-cdn.com/content/v1/664b540ba358bb37c9702ea1/1e055447-3e46-4654-ac79-2a6bd1d64b1b/2f0df25c-8416-4404-a1c0-898eb418cf83.png)