Hack the commute
Digital/glitch
This was a 360 campaign across multiple channels. Peloton inspires the UK to reimagine their commutes as an essential part of their overall fitness and wellness journey. Creative consumer and research led PR activation that delivers impactful media coverage whilst bringing awareness and education towards the Peloton portfolio. Responsible for art direction of vis id, photography, pre/post-production and design.
Roles: Art Director / Designer
Client: Peloton
PR Agency: Mission