World Pride

Lead with love

For World Pride 2023, we invited everyone in our LGBTQIA+ community to be part of a poster campaign with a celebration of intersectional identity at its heart, by sharing with us their affirmations of self — whatever that meant for them — using the phrase “I am”.
We extended the campaign through multiple touch points including social, store windows, stickers, t-shirts, themed classes etc.

Role: Art director / Designer
Client: Peloton